BOLTS BRAND INTL.

Background Information / Core Values 

 Founded in 2021, BOLTS Brand INTL is a graphic design capstone project I completed during my senior year at UMass Dartmouth. As someone who loves to go out and skate, BOLTS  is inspired by streetwear, and designed with the skateboarding community, and current fashion trends in mind. It’s slogan, ‘Never Stop Pushing’ symbolizes my love for the sport, and my dedication to the art of design. In order to market my creations, I developed a logo, sticker art, and a digital storefront mockup for my brand.  

Project Objectives 

-Create a system of branding assets for a company of my creation. 

Design Medium 

Adobe Illustrator, Adobe XD, Adobe After Effects

Target Audience

My target audience for this project is teenagers and young adults who skateboard, and shop at pop-culture retail stores such as Vans, Zumiez, or Eastern Boarder. 

Tags: Branding, Brand Identities, Advertising Design